“We are very excited to invite installers and electroplanners to our upcoming LEDVANCE Truck Tour.”
Leading in general lighting for lighting professionals as well as end users, offering a broad variety of LED luminaires, advanced LED lamps, intelligent Smart Home & Smart Building solutions as well as traditional light sources.
The prospect of taking LEDVANCE on the road has given the business access to entirely new opportunities. The concept gained traction in 2016, and the project quickly developed into a massive roadshow that lasted for several years. Hundreds of stops have been made up to this point. Almost everywhere in Europe has wholesalers, processors, trade fairs, and a variety of other events. The entire LEDVANCE LED product line, including ceiling spots and linear light strips for indoor and outdoor use, private homes and businesses, is present on board the truck.
While contractors make up the majority of guests at the mobile LEDVANCE showroom, it’s not unusual to run into architects and designers as well. As a result, professionals from many different disciplines attend the roadshow. Visitors “tend to ask a lot of questions or engage in shoptalk,” says Roland Brüning, a permanent member of the MOST truck manager crew. He finds it remarkable that customers want to handle the goods and get a close-up look at them. The level of interest is indeed so high that before leaving for the next stage, Brüning feels compelled to confirm that all the products have been properly stored away.